Hello, thank you for showing an interest in my career journey to date.
I am a CIPR-qualified communications strategist with team leadership experience. My background spans journalism, media relations, marketing and internal communications across the consumer, business-to-business and not-for-profit sectors. I utilise a creative and analytical mindset for communications planning, implementation and measurement.
Each role has enabled the other, helping to build my knowledge and experience to improve communication adaptability and build on project management methods, principles and processes. My strong work ethic drives me to set and achieve goals and I prioritise positive and effective working relationships with and between stakeholders by keeping key individuals informed and involved every step of the way. I have planned and delivered one-to-one mentoring and group training in person and digitally to international teams and embrace new technologies, particularly when initiatives improve productivity.
I take pride in planning and implementing impactful multimedia and multiplatform content adapted for key audiences and channels, ensuring messaging is ethical, represents values and aligns with strategic goals. By combining in-depth research, effective collaboration, experimenting with dynamic communication approaches and ongoing measurement, I am driven to continually improve efforts and achieve project and team success.
Continual professional and personal development is important to me and where possible, I expand on this through volunteering, independent study and experimentation with new ideas, methods and technologies.
Overall, I strive to make a positive impact and thrive in a dynamic, collaborative and creative environment, delivering with energy, determination and focus.
I spend my free time outdoors, and have hiked across the Yorkshire Dales, toured Waterfall Country and embarked on mini adventures with some memorable moments seeing the Atlantic Puffins on Skomer Island and the Grey Seals at Horsey Gap.
Areas of personal importance include education, healthcare and conservation.
My career journey:
Five years of live on-the-hour early morning news bulletins as a BJTC-accredited freelance broadcast journalist working across Herts, Beds, Bucks, Essex and The Midlands following completion of my BA (Hons) journalism degree accredited by the BJTC.
I went on to work in the PR and communications sector, beginning as a researcher at Cision where I focused on media profiling and then later moved to PR Newswire where I continued as a media researcher and had a taster of internal communications, company presentations and interviewing for the research department. I then joined Agility PR Solutions and was promoted to Senior Media Editor, where I focused on media relations and industry analysis, making informed decisions for project initiatives. This resulted in news distribution success for a range of clients in the US and continued improvements to the media monitoring experience via the SaaS platform. I also produced a series of regular content for the marketing team, mentored and trained a team of over 30 analysts, and produced the weekly 'Media Moves' newsletter. I managed to grow my subscriber base to over 90,000 stakeholders across the US.
In my spare time, I started an adventure as a photographer, after completing a portrait photography course at the Oxford School of Photography. Through word of mouth, I grew a small client base working on marketing projects with independent businesses such as artists, performers, therapists, dental practices and private healthcare centres. Photography is an art form I continue to pursue over 8 years later and find capturing wildlife an ongoing, yet fun, challenge.
Photography
Following redundancy (it happens to many of us) I embarked on a study break where I completed a CIPR Specialist Diploma (Level 7) in Internal Communications and combined this with volunteering for a national NGO as part of the internal communications. I focused on the brand programme during a time of transformational change for the charity where I worked with the senior leadership team, project leads, and stakeholders at all levels to communicate a programme of changes and helped to complete the end-of-year audits that improved the internal communications strategy going forward. I also spent time on a placement at a popular nature reserve learning about life out in the field, and was a judge on the annual calendar photography competition two years in a row.
In between, I also joined a regional charity as their Digital Marketing Lead where I liaised with senior management and key teams across the organisation to formulate and implement a new marketing strategy that increased social media engagement by 100% in the first quarter. I also revised the communications plan template to improve collaborative efforts and highlight strategic objectives with key team members.
I am only at the start of my career transition as a communications strategist and am looking forward to what the future has in store. There is so much more to learn and that is what motivates me.
SKILLS
Strategic Communications, Digital Marketing, Content Development, Audience Analysis, Internal Communication, Reporting, Mentoring, Training, Journalism, Interviewing, Audio Recording, Filming, Photography, Editing, Proofreading, PR Targeting, GDPR, Website Development, WordPress, Wix, Digital Production, MSWord, Excel, Powerpoint, Canva, Photoshop, Lightroom.
Email: contact@victoriabowers.co.uk
Location: Cambridgeshire
Connect: LinkedIn
Follow: Instagram
Thank you for reading!
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