Victoria Bowers

CIPR-qualified communications strategist with a background in journalism, media relations, marketing and internal communications across the consumer, business-to-business, not-for-profit and education sectors. I combine my experience in project management and team leadership with my passion for creativity and collaboration to engage and inspire audiences. I am experienced in multimedia and multi-platform content creation, measurement and evaluation - ensuring that ethical and legal implications of communicating information are at the forefront of practice.​ 

Each role has enabled the other, helping to build my knowledge and experience to improve and expand upon communication methods, principles and processes. My strong work ethic drives me to set and achieve goals and I prioritise collaborative working to ensure positive and effective relationships with and between stakeholders, ensuring that key individuals are kept informed and involved at each stage of a project and strategies are reviewed and improved upon.

I have planned and delivered one-to-one mentoring and group training both in-person and online to domestic and international team members, and have embraced new technologies, particularly when initiatives improve productivity. I take pride in planning and implementing impactful content adapted for key audiences and channels, ensuring messaging represents values and aligns with strategic goals. I am driven to continually improve efforts and achieve project and team success by combining in-depth research, effective collaboration, dynamic communication approaches and ongoing measurement.

Continual professional and personal development is important to me and I expand on this through volunteering, independent study and experimentation with new methods and approaches. Overall, I strive to make a positive impact and thrive in a dynamic, collaborative and creative environment, delivering with energy, determination and focus.